Aspen Updates from Sally Shiekman

I am regularly espousing the deep value of the Aspen, Snowmass, and the Roaring Fork Valley, and it is clear that I am not alone. 

It's time to dig out those skis and if you are ready to move closer to the lifts, give me a call. 

High-End Aspen Real Estate: A Closer Look

January 25, 2024
As a seasoned real estate professional in Aspen and the Roaring Fork Valley, I've spent 32 years navigating the unique challenges and opportunities of the high-end property market. Here's an insight into what sets this market apart and how I approach it:

Limited inventory
The single most relevant driver to our high-end real estate market is the limited inventory of the specialized, spectacular dwellings that cater to the most refined pallet. 

Luxury homes often come with stellar views, ideal locations, and square footage that could be described as Rubenesque.  Some municipalities have limited the size of new construction, further driving the demand for existing larger dwellings. Should you wish to build your own masterpiece, you can wait years for the engineering, permitting and approvals. Aspen only grants six demolition permits per year. If you are number seven, you must wait to tear down the old house to build your new one. 

Some of these homes rarely come on the market, and some sell before being publically listed. When these homes do become available, the right buyer can snatch it up quickly. My largest single transaction, $32.5MM, was placed under contract in 24 hours.

Properly representing these gorgeous testaments to luxury requires some special tools and techniques. 

Advanced Marketing Techniques for Luxury Properties
  • Aerial Videography: Utilizing drones for aerial videography has become essential in showcasing these magnificent properties. This perspective captures not only the scale and beauty of the estates but also the breathtaking surroundings, which are a significant selling point.
  • Matterport Virtual Tours: In the digital age, offering a Matterport virtual tour is no longer a luxury but a necessity. This technology allows potential buyers to navigate each room and floor, offering an immersive experience crucial for high-end listings.
Targeted Advertising
  • Reaching the Right Audience: Advertising in prestigious publications like The Wall Street Journal or The New York Times may be a strategic choice. These platforms are frequented by a demographic not only interested in luxury real estate but also with the means to invest in such properties.
Understanding and Marketing Unique Features
  • Specialized Amenities: High-end properties often have unique features like geothermal heating systems, private bowling alleys, elevators, and sophisticated mechanical and audio-video systems. Each has its value, which I try to understand and effectively market.
  • Customized Marketing Approach: Understanding and highlighting these special amenities in marketing materials is crucial as they often are significant selling points for high-end buyers.
Niche Marketing Strategies
  • Off-Market Listings: High-end buyers often prefer a more exclusive approach to property hunting. Off-market listings, or pocket listings, provide a level of discretion and exclusivity. This method ensures that only the most serious and qualified buyers are touring the property, maintaining privacy and exclusivity.
My Approach and Dedication
As an expert in this niche market, my approach has always been to blend in-depth knowledge of these unique features with a personalized marketing strategy. Understanding the intricacies of high-end properties and the preferences of luxury buyers allows me to provide a service that goes beyond the conventional.

If you, or someone you know, is interested in Aspen and the Roaring Fork Valley, allow me to put my Mountains of Experience to work for you. 


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Sally always carefully explained each part of the selling/buying process, answered every question patiently, and was completely honest about the possible outcome(s) of the entire event. Buying/selling a home is an emotional and exciting time; Sally has the ability to keep things calm while retaining that important sense of excitement.
Wally & Kris Graham
Through Sally’s efforts our transactions went through without any problems and we received the highest sales price for a unit of our size in the complex. Sally is a true professional in all respects and provided us with top quality service. She made the process easy and painless. Should we ever require a real estate broker in the future, you can be sure we will call Sally.
Kim Nuzzo and Eileen Kinkelaar
Sally worked with us to understand our needs, out architectural preferences, and our financial capabilities. She patiently showed us properties from Aspen to Glenwood Springs, and we fell in love with our house in Carbondale.
Randi Lowenthal
I received your gift card, and want to express my appreciation. Quite a nice surprise! Also to acknowledge all your help with our transactions and rentals over the past few years. It turns out that, directly and including the new Tahoe home, you were involved with five different properties we have had owned over the years. (And you have seen Owl Meadows as well, making six.) Which is quite a few for small time investors. You got us out of the properties we needed to get out of, and into one that was just fine for as long as we needed it. Then out again, as we moved on. We hope to see you on our next Aspen visit. And we will toast you at Valenti’s!
Tom & Jan Restaino
Sally was so good to work with during our entire home buying process. We know we took a lot of her time getting to know the market and what was available. I can't say enough good things about her and her interactions with us. Her communication was so very helpful, and she always followed up. She either responded immediately to calls, texts, and emails or let us know when she could get back to us. We highly recommend using Sally.
Dave Shinneman
Sally was very professional, persistent without pressuring, and handled all details necessary to complete the sale. When it came time to sell that property and purchase another, although both my husband and I had become good friends with many other local realtors, we both felt strongly that Sally should be our listing and buying agent.
Anne & Mark Grice
Sally recently helped my wife and I to purchase a building site in the Missouri Heights area. Sally made the purchase a great experience; she showed us much of what the valley had to offer over a several days time frame. Sally presented us with information on what was currently on the market. We have since purchase a property and are already projecting an increase in value. Sally has kept in touch since the purchase providing valuable information.
Donald Russell
Sally is a true professional. Her open manner, honesty and knowledge of the real estate market are outstanding. I would highly recommend her to any potential buyer or seller in the valley.
Nancy Albert
We feel that Sally is always looking out for our best interests. She has a great knowledge of the market, is diligent, honest and has integrity. We would not consider making another move with out Sally’s help. She is the best!
Gigi & Tim Durand
Sally brokered both sides of our first home purchase this last fall. We felt that Sally always had our best interest in mind, carefully and thoughtfully explained the unknown to us (as novices) and took the time to help make this monumental life moment easy for us. Furthermore, her services didn't stop after we closed, she still checks in to ensure we are comfortable and settled in. She is a wonderful resource to connect with regardless of your home purchase needs. We are forever thankful the Sally Shiekman was our real estate agent and in our corner, thank you!!!
Brooke Benton
Sally is the best. We have worked with her twice. Accept no substitute!
Jackson Emmer
Sally and her team were such a pleasure to work with. When deciding to sell our home, she gave some excellent advice on what we could do to improve how it shows without any pressure to do so. She’s a realist who tells it as it is and we very much appreciated that. She gave great advice when we asked for it, and led us to a surprise free closing on a timeline that worked best for us. If we are back in the roaring fork valley again, Sally will be our first call!
Josh Meyer
The most important thing that Sally did for us was to make us comfortable with the experience. She answered all of our novice questions and understood that we were truly starting from the beginning. She showed us a wide range of property so that we had a full view of the valley real estate market.
Jenny & Simon Elliot
Sally was there with guidance throughout the process of purchasing our home in Snowmass Village. She is knowledgeable about the markets from Aspen to down-valley. We definitely recommend Sally for anyone who is looking for a real estate professional.
Dan & Judi Smith
Sally is a consummate professional who knows her market and takes great pride in being thorough, direct, and positive. I was particularly impressed with her ability to balance patience with execution, given the property we were selling was quite old. I also appreciated the frankness around expectations, and I am sure that pace of closure for our sale agreement in a matter of days, was due to her. If you want to best, she is it.
Buck Byrum
Sally went above and beyond to at first find us a home to suit our needs and finally to sell our home in a timely manner… Sally guided us through all of the details of our sale and was a terrific advocate for us in the process. We wouldn’t consider using anyone else in the future.
Ericka & Joseph Meade
I wanted to express my sincere appreciation for the fantastic job you did in helping me find a home. I had been through the process several times before, and my experiences have been mixed. However, after working with Sally, I believe I have truly seen someone who wants to consistently provide the absolute best service for their client. Sally’s professionalism, concern for my specific needs, and consistency in following-up on every detail went beyond my expectations.
Scott Crawford
I highly recommend Sally Shiekman as a realtor. She was always available to answer any questions I had and was on top of every deadline in the contract. I am a busy mortgage lender and so I appreciate Sally’s attention to detail, integrity and genuine concern.
Karen E. Crepps
Sally Shiekman has acted as my real estate broker in 4 different transactions. Her professional manner, close attention to the market and new additions to it, attention to detail, and willingness to do what it takes to find the perfect buyer and/or property make her an exceptional broker.
Margo Chisholm
I want to thank you for all the work you did to sell my Aspen condo. Now that I have worked with you as a buyer and a seller, I am definitely impressed with your professionalism. I know that you are busy, but you are very organized and thorough so that your clients get excellent service. I think the hardest part of any real estate deal is negotiating a contract and getting that contract to closing. I appreciate you helping me get a full price contract with only minor contingencies, and then following each deadline so that nothing fell through the cracks.
Betty Hoye
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